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Newborn Care Week is observed on November 15th to 21st, the aim for celebrating the week is to raise awareness about the importance of the newborn care for child survival and development. The day aims of reducing the neonatal mortality rate and making people aware and motivated to take proper care of newborn babies.

Doctors say that the first 24 hours and the first 28 days after the birth of a child are very sensitive. This is considered a foundational periof for their lifelong health and development. But sometimes due to lack of necessary physical development of the child at the time of birth, infection, intrapartum complications and congenital malformations, a large number of newborns die every year in the first month after their birth.

The step-by-step interventions in essential new born care are (1) immediate and thorough drying of the baby, (2) early-skin-to-skin contact between the mother and the newborn, (3) properly-timed cord clamping, and (4) non-separation of the mother and baby for early breastfeeding initiation.